Automotive / LuxuryJaipur, India
Veloce Motors
"Ultra-Luxury Incentive for High-Performing Automotive Dealers"
ClientVeloce Motors
IndustryAutomotive / Luxury
Date2025-02-12
ConsultantWorld of Mice
Challenge
Celebrate and motivate 80 elite dealers who surpassed their annual targets by 150%. The reward had to exceed generic vacations, offering a high-status cultural experience that highlighted their value to the parent brand.
Strategy
Designed an imperial journey through royal Rajasthan, utilizing historic palace buyouts, private polo matches, custom-tailored traditional attire, and royal dining with members of local royal estates.
Execution
Over a 5-day itinerary, guests stayed at the Rambagh Palace. We organized a private sunset banquet in the courtyard of Amber Fort with a custom light show mapping the company's growth milestones. Traditional welcoming ceremonies, private elephant polo (simulated sustainably), and high-end local transport logistics were coordinated.
Results
Dealers reported the event as the most prestigious incentive they had ever attended. Average dealer sales retention grew by 18% in the following sales cycle, with 100% of the attendees maintaining their dealer agreements.
DOCUMENT ID: WOM-CS-002Consult Similar Strategy