Financial TechnologyDubai, UAE
Apex FinTech Global
"Reimagining the Annual Summit for a Global FinTech Leader"
ClientApex FinTech Global
IndustryFinancial Technology
Date2025-11-04
ConsultantWorld of Mice
Challenge
Apex FinTech needed to align 450 executives from 22 countries after a major series of acquisitions. Traditional slides-only corporate meetings had resulted in low feedback ratings in previous years. They required a format that integrated new leadership and introduced a united corporate culture.
Strategy
World of Mice designed a collaborative 'unconference' journey. Rather than passive seating, we implemented workshop hubs led by industry facilitators. We selected a venue that blended modern digital displays with collaborative spaces, incorporating high-end desert events to encourage organic team bonding.
Execution
We deployed interactive response platforms that mapped participant queries in real time. We built custom presentation rooms with advanced audio-visual layouts, organized private chartered flights for the remote offices, and arranged a private networking dinner at the Armani Pavilion, featuring keynote remarks by Naveen Kundu.
Results
The summit achieved a 96% satisfaction rate in post-event feedback. Over 15 integration milestones were established on-site, and the organization saw a 12% increase in post-merger cross-regional projects within the first quarter.
DOCUMENT ID: WOM-CS-001Consult Similar Strategy